Exploration of the various social and digital media currently utilized in the sport world and strategies employed to maximize their effectiveness. Prerequisite: CAP 100 or SPM 100. (3 cr. hr.) Frequency code A = offered every semester
Student Learning Outcomes Upon successful completion of this course, students will be able to:
Identify the characteristics and best business strategies for use, of the major social media networks.
Demonstrate proficiency in social media content creation.
