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Nov 21, 2024
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2024-25 Undergraduate Catalog
Communication Studies: Concentration in Public Relations and Advertising [PRAD]
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 Return to: School of Arts and Sciences
The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.
Student Learning Outcomes
Upon successful completion of this program, students will be able to:
- Demonstrate a broad understanding of various forms of communication as vehicles of human expression.
- Identify and conduct themselves as members of the profession. Use ethical guidelines and other professional standards related to the practice of communication.
- Apply knowledge and skills of the communication process in the creation of meaningful content appropriate to their area of interest or concentration.
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Communication Studies Core: 21 credit hours
PRAD Foundations: 15 credit hours
Perspectives: 3 credit hours
Select at least one course from the following:
Total Credit Hours Required for Graduation: 120
Example of B.A. in Communication Studies with a Concentration in Public Relations and Advertising over four years
Students should consult an advisor to obtain up-to-date program requirements and formulate a degree plan.
Total credit hours for semester: 16
Total credit hours for semester: 15
Total credit hours for semester: 15
Total credit hours for semester: 15
Total credit hours for semester: 15
Total credit hours for semester: 15
Total credit hours for semester: 15
Total credit hours for semester: 13
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Return to: School of Arts and Sciences
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