2008-2009 Undergraduate Catalog 
    
    May 14, 2021  
2008-2009 Undergraduate Catalog [Archived Catalog]

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COM 421 - Mass Media Advertising

(B)Survey of advertising in broadcasting and print media with attention to history and government regulations. Analysis of advertising theories, issues, problems, effects.Prerequisite: COM 301.Fulfills: LASR.(3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.



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