|
|
|
Jan 30, 2025
|
|
MGT 253 - Principles of Marketing Introduction to marketing system; marketing principles and practice; application of marketing techniques. Fulfills: LASR. (3 cr. hr.)
Frequency code A = offered every semester
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Define and describe the terms and procedures in a marketing strategy
- Identify policies and procedures necessary to successful marketing campaigns
- Evaluate marketing plans by competing industries and businesses
- Identify the management skills necessary to become a successful marketer.
Add to Portfolio (opens a new window)
|
|
|
