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Nov 06, 2024
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SPM 662 - International Sport Marketing This course compares and contrasts the field of international sport and lifestyle marketing with the practices and applications of mainstream marketing. Course work includes a historical overview of sport marketing and examines the application of marketing principles to international and domestic professional, amateur and collegiate sport organizations and events, commercial and public organizations, sporting goods manufacturing and the sport enterprise in general. Not open to students who have received credit for SPM 660. (3 cr. hr.)
Frequency code B = offered at least once per year
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Critique the principles, concepts, theories and tools of international sport marketing.
- Examine the processes useful to the strategic analysis, planning, and effective implementation of a strategic marketing plan.
- Assess and critically examine the techniques and tools described in the sport marketing literature as applied through an experiential-learning process.
- Examine the influence of culture, demographic factors and the media on international sport marketing strategies and practices.
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