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Nov 24, 2024
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SPM 660 - Sport Marketing Compares and contrasts the field of sport and lifestyle marketing with the practices and applications of mainstream marketing. Course work includes a historical overview of sport marketing and examines the application of marketing principles to North American-based collegiate and professional sport organizations and events, international sport organizations and events, commercial and public organizations, sporting good manufacturing and the sport enterprise in general. (3 cr. hr.)
Frequency code A = offered every semester
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain core concepts in sport marketing.
- Discuss informed and evidence-based viewpoints on successful sport marketing campaigns.
- Apply marketing concepts introduced in the course to practical situations.
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