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Nov 27, 2024
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COM 470 - Communication Campaigns Theory and practice of communication campaigns in areas such as public relations, advertising and politics. Prerequisite: COM 371 and COM 372. (3 cr. hr.)
Frequency code C = offered at least once every two years
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Describe the research-objective-programming-evaluation-stewardship components of the public relations planning process and integrate them into a strategic communication plan.
- Demonstrate an understanding of primary and secondary research methods.
- Apply strategic, creative thinking in the development of a campaign and campaign materials.
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