2023-24 Undergraduate Catalog 
    
    Jun 23, 2024  
2023-24 Undergraduate Catalog [Archived Catalog]

Communication Studies: Concentration in Public Relations and Advertising [PRAD]


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The communication studies  concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.

Student Learning Outcomes

Upon successful completion of this program, students will be able to:

  1. Demonstrate a broad understanding of various forms of communication as vehicles of human expression.
  2. Identify and conduct themselves as members of the profession. Use ethical guidelines and other professional standards related to the practice of communication. 
  3. Apply knowledge and skills of the communication process in the creation of meaningful content appropriate to their area of interest or concentration. 

Total Credit Hours Required for Graduation: 120


Example of B.A. in Communication Studies with a Concentration in Public Relations and Advertising over four years


Students should consult an advisor to obtain up-to-date program requirements and formulate a degree plan. 

First Year Fall


Total credit hours for semester: 16


First Year Spring


Total credit hours for semester: 15


Second Year Fall


Total credit hours for semester: 15


Second Year Spring


Total credit hours for semester: 15


Third Year Fall


Total credit hours for semester: 15


Third Year Spring


Total credit hours for semester: 15


Fourth Year Fall


Total credit hours for semester: 15


Fourth Year Spring


  • (3-6 cr. hr.)
  • LAS elective (3 cr. hr.)
    Elective course (3 cr. hr.)
    Elective course (1 cr. hr.)
    Experiential learning opportunity (3 cr. hr.)

Total credit hours for semester: 13


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