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Apr 20, 2024
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2021-22 Undergraduate Catalog [Archived Catalog]
Communication Studies: Concentration in Public Relations and Advertising [PRAD]
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 Return to: School of Arts and Sciences
The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.
Student Learning Outcomes
Upon successful completion of this program, students will be able to:
- Demonstrate a broad understanding of various forms of communication as vehicles of human expression.
- Identify and conduct themselves as members of the profession. Use ethical guidelines and other professional standards related to the practice of communication.
- Apply knowledge and skills of the communication process in the creation of meaningful content appropriate to their area of interest or concentration.
Program Standard Grade Point Average Requirement
The major GPA is calculated by all courses identified in the college catalog as required for the major. In addition, this program has an established program standard GPA which may be used to determine progress in the program.
- Program Standard GPA
- Minimum GPA of 2.0 in COM courses EXCEPT in COM 390, 391, 392, 393, 394, 399
- Communication Studies Major Requirements
- 36 credits in COM courses EXCEPT in COM 390, 391, 392, 393, 394, 399
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Communication Studies Core
Total Credit Hours Required for Graduation: 120
Example of the B.A. in Communication Studies over four years
The sample program listed is model for communication studies majors with or without a concentration. It does not reflect the expectations for all of the programs. Students should consult an advisor to obtain up-to-date program requirements and to formulate a degree plan.
The sample program listed is also for the Journalism concentration and the Public Relations and Advertising concentration.
Fall Total credit hours: 16-17
Foreign language 101
GE course Spring Total credit hours: 16-17
Foreign language 102
GE course
GE course
Fall Total credit hours: 16
Foreign language 201
Elective
GE course
Participation course Spring Total credit hours: 16
Foreign language 202
GE course
GE course
Elective
Participation course
and
COM 300-level elective for COM majors or
Fall Total credit hours: 15
GE course
Spring Total credit hours: 16
GE course
LAS elective
LAS elective
Participation course
and
COM 300-level elective for COM majors or
Fall Total credit hours: 16
Elective
Elective
Elective
Elective
Participation course
and
COM 300-level elective for COM majors or
Spring Total credit hours: 12
Internship or
Study abroad or
Learning Community involvement or elective
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Return to: School of Arts and Sciences
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