2019-20 Undergraduate Catalog

Nov 27, 2024

2019-20 Undergraduate Catalog [Archived Catalog]

Communication Studies: Concentration in Public Relations and Advertising [PRAD]

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The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.

Student Learning Outcomes

Upon successful completion of this program, students will be able to:

Examine various forms of communication as vehicles of human expression.
Examine various forms of communication theory.
Demonstrate the significance of communicative expression within cultural contexts.
Generate and format information in written form for distribution via various media.
Exhibit proficiency in oral discourse.
Analyze the relationship between the media and society.
Analyze ethical issues relating to communication and the media.
Demonstrate use of information sources, analysis, and use of evidence

Career Potential

Public relations manager
Campaign manager
Advertising executive
Marketing director
Promotions manager

Communication Studies Core

COM 100 - Human Communication (3 cr. hr.)
COM 200 - Communication History (3 cr. hr.)
COM 203 - Introduction to Media Writing (3 cr. hr.)
COM 210 - Fundamentals of Public Speaking (3 cr. hr.)
COM 301 - Mass Media and Society (3 cr. hr.)
COM 302 - Intercultural Communication (3 cr. hr.) or
COM 303 - International Communication (3 cr. hr.)
COM 304 - Communication Research (3 cr. hr.)
COM 400 - Communication Law and Ethics (3 cr. hr.)
CPV 400 - Cooperative Education (1-16 cr. hr.)
Complete at least three credit hours of internship in Communication Studies CPV 400.

Media Participation:
COM 390 - Participation in Newspaper (1 cr. hr.) or
COM 392 - Participation in Magazine (1 cr. hr.) or
COM 393 - Participation in Video Production (1 cr. hr.) or
COM 394 - Participation in Audio Production (1 cr. hr.)

A. Required Courses

COM 371 - Mass Media Advertising (3 cr. hr.)
COM 372 - Public Relations (3 cr. hr.)
COM 470 - Communication Campaigns (3 cr. hr.)

B. Media Writing

COM 310 - Feature and Opinion Writing (3 cr. hr.)
COM 321 - Intermediate Writing for Public Relations (3 cr. hr.)

Total Credit Hours Required for Graduation: 120

Example of the B.A. in Communication Studies over four years

The sample program listed is model for communication studies majors with or without a concentration. It does not reflect the expectations for all of the programs. Students should consult an advisor to obtain up-to-date program requirements and to formulate a degree plan.

The sample program listed is also for the Journalism concentration and the Public Relations and Advertising concentration.

First Year

Fall Total credit hours: 16-17

Foreign language 101
GE course

COM 100 - Human Communication (3 cr. hr.)
COM 210 - Fundamentals of Public Speaking (3 cr. hr.)
COR 101 - The Cortland Experience: A First Year Seminar (1 cr. hr.) and
CPN 100 - Writing Studies I (3 cr. hr.) or
CPN 102 - Writing Studies in the Community I (4 cr. hr.)

Spring Total credit hours: 16-17

Foreign language 102
GE course
GE course

COM 390 - Participation in Newspaper (1 cr. hr.)
or other media participation course
COM 200 - Communication History (3 cr. hr.) and
CPN 101 - Writing Studies II (3 cr. hr.) or
CPN 103 - Writing Studies in the Community II (4 cr. hr.)

Second Year

Fall Total credit hours: 16

Foreign language 201
Elective
GE course
Participation course

COM 203 - Introduction to Media Writing (3 cr. hr.)
COM 301 - Mass Media and Society (3 cr. hr.)

Spring Total credit hours: 16

Foreign language 202
GE course
GE course
Elective
Participation course
and
COM 300-level elective for COM majors or

COM 321 - Intermediate Writing for Public Relations (3 cr. hr.) or
PRAD majors take COM 321.
COM 323 - Intermediate News Writing and Reporting (3 cr. hr.)
JOUR majors take COM 323

Third Year

Fall Total credit hours: 15

GE course

COM 399 - Internship in Communication Studies (1-3 cr. hr.)
Except [MEPD]
COM 302 - Intercultural Communication (3 cr. hr.) or
COM 303 - International Communication (3 cr. hr.)
COM 304 - Communication Research (3 cr. hr.) and
COM 300-level elective for COM majors or
COM 343 - Multiplatform Journalism (3 cr. hr.) or
JOUR majors take COM 343
COM 371 - Mass Media Advertising (3 cr. hr.)
PRAD majors take COM 371

Spring Total credit hours: 16

GE course
LAS elective
LAS elective
Participation course
and
COM 300-level elective for COM majors or

COM 372 - Public Relations (3 cr. hr.) or
PRAD majors take COM 372
COM 310 - Feature and Opinion Writing (3 cr. hr.)
JOUR majors take COM 310.
and
COM 400 - Communication Law and Ethics (3 cr. hr.)

Fourth Year

Fall Total credit hours: 16

Elective
Elective
Elective
Elective
Participation course
and
COM 300-level elective for COM majors or

COM 331 - Issues in News (3 cr. hr.) or
JOUR majors take COM 331
COM 470 - Communication Campaigns (3 cr. hr.)
PRAD majors take COM 470

Spring Total credit hours: 12

Internship or
Study abroad or
Learning Community involvement or elective

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Communication Studies: Concentration in Public Relations and Advertising [PRAD]

Student Learning Outcomes

Career Potential

Communication Studies Core

A. Required Courses

B. Media Writing

Total Credit Hours Required for Graduation: 120

Example of the B.A. in Communication Studies over four years

First Year

Fall Total credit hours: 16-17

Spring Total credit hours: 16-17

Second Year

Fall Total credit hours: 16

Spring Total credit hours: 16

Third Year

Fall Total credit hours: 15

Spring Total credit hours: 16

Fourth Year

Fall Total credit hours: 16

Spring Total credit hours: 12