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Mar 11, 2025
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2016-17 Undergraduate Catalog [Archived Catalog]
Communication Studies: Concentration in Public Relations and Advertising [PRAD]
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 Return to: Communication Studies Department
The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.
Career Potential
- Public relations manager
- Campaign manager
- Advertising executive
- Marketing director
- Promotions manager
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Communication Studies Core
B. Choose at least one course from each group
Total Credit Hours Required for Graduation: 124
Example of the B.A. in Communication Studies over four years
The sample program listed is model for communication studies majors with or without a concentration. It does not reflect the expectations for all of the programs. Students should consult an advisor to obtain up-to-date program requirements and to formulate a degree plan. Fall Total credit hours: 16-17
Foreign language 101
GE course Spring Total credit hours: 16-17
Foreign language 102
GE course
GE course Fall Total credit hours: 16
Foreign language 201
Elective
GE course
Participation course Spring Total credit hours: 16
Foreign language 202
GE course
GE course
Elective
Participation course
and
COM 300-level elective for COM majors or Fall Total credit hours: 15
GE course Spring Total credit hours: 16
GE course
LAS elective
LAS elective
Participation course
and
COM 300-level elective for COM majors or Fall Total credit hours: 15
Elective
Elective
Elective
Elective
Participation course
and
COM 300-level elective for COM majors or Spring Total credit hours: 12
Internship or
Study abroad or
Learning Community involvement or elective |
Return to: Communication Studies Department
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