2012-2013 Undergraduate Catalog

Dec 26, 2024

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2012-2013 Undergraduate Catalog [Archived Catalog]

Communication Studies: Concentration in Public Relations and Advertising [PRAD]

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The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.

Career Potential

Public relations manager
Campaign manager
Advertising executive
Marketing director
Promotions manager

Communication Studies Core

COM 100 - Human Communication (3 cr. hr.)
COM 200 - Communication History (3 cr. hr.)
COM 203 - Introduction to Media Writing (3 cr. hr.)
COM 210 - Fundamentals of Public Speaking (3 cr. hr.)
COM 301 - Mass Media and Society (3 cr. hr.)
COM 302 - Intercultural Communication (3 cr. hr.) or
COM 303 - International Communication (3 cr. hr.)
COM 304 - Communication Research (3 cr. hr.)
COM 400 - Communication Law and Ethics (3 cr. hr.)

A. Required Courses

COM 421 - Mass Media Advertising (3 cr. hr.)
COM 422 - Public Relations (3 cr. hr.)

B. Choose at least one course from each group

Group A

COM 310 - Feature and Opinion Writing (3 cr. hr.)
COM 321 - Intermediate Writing for Public Relations (3 cr. hr.)
COM 323 - Intermediate News Writing and Reporting (3 cr. hr.)

Group B

COM 311 - Interviewing Principles and Practices (3 cr. hr.)
COM 312 - Radio and Television Performance (3 cr. hr.)
COM 324 - Communication Campaigns (3 cr. hr.)

Total Credit Hours Required for Graduation: 124

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