(B)An overview of the management strategies and business models utilized by the teams, facilities and sanctioning bodies of major professional motor sports. A special emphasis will be placed on the National Association for Stock Car Auto Racing (NASCAR). There will be significant in-depth and behind-the-scenes analysis of motor sports business from the brand loyalty of its fans to the complexities of team economics to national television contracts.(3 cr. hr.)Frequency Code Descriptor: A = Every semester
B = At least once per year
C = At least once every two years
F = Fall
M = Summer
O = Occasionally
S = Spring
W = Winter
Add to Portfolio (opens a new window)
