SPM 360 - Sport Marketing

(A)Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning, and sponsorship.Prerequisite: MGT253. Also listed as MGT 360.Fulfills Liberal Arts Requirement: LASR(3 cr. hr.)

Frequency Code Descriptor:
A = Every semester
B = At least once per year
C = At least once every two years
F = Fall
M = Summer
O = Occasionally
S = Spring
W = Winter