SPM 320 - Sport Entrepreneurship(C)A detailed analysis of the management and marketing of sporting goods companies and sport retail businesses including e-commerce in sport-related enterprises. Students will study trends, display, target marketing, marketing demographics, customer service, and the basic functions of selling and managing a retail business operation. Purchasing, inventory control, cost and price analysis, supplier relationships, offshore procurement, and quality and ethical considerations will be examined.(3 cr. hr.)
Frequency Code Descriptor:
A = Every semester
B = At least once per year
C = At least once every two years
F = Fall
M = Summer
O = Occasionally
S = Spring
W = Winter
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