SPM 464 - Strategic Management of Sport Organizations

Investigates the skills and knowledge applicable to the process of planning for an organization's future, including a focus on contemporary issues. Key elements of policy development and strategic planning will be considered including the roles of mid- and top-level managers, strategy formulation, ethical and environmental analysis, and strategy implementation. Not open to students with credit for SPM 466. Prerequisite: Senior status. Corequisite: SPM 370. Fulfills: LASR; PRES. (3 cr. hr.)
Frequency code A = offered every semester

Student Learning Outcomes
Upon successful completion of this course, students will be able to:

1. Create and evaluate elements of professional development such as resumes, cover letters, interview prep, and public speaking.
2. Analyze connections between key ideas learned in previous sport management curriculum, including but not limited to sport marketing, sport law, sport ethics, sport media, sport finance, and sport and information technology.
3. Develop strategies to solve real-world sport business problems.