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Dec 03, 2024
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SPM 360 - Sport Marketing Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship. Prerequisite: MGT 253. Fulfills: LASR; WI. (3 cr. hr.)
Frequency code A = offered every semester
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the principles, concepts, theories and tools of sport marketing.
- Identify the processes useful to the strategic analysis, planning and effective implementation of a strategic marketing plan.
- Use a variety of strategic marketing strategies utilized in different organizations and segments within the sport industry.
- Recognize the influence of demographic factors and the media on sport marketing strategies and practices.
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