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Nov 27, 2024
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SPM 330 - Sport Media Management Introduction to the structure, function, role and effects of the mass media in the sport industry. Study of principles and fundamentals through application of approaches to sport information and media relations. Includes the development and production of promotional, informational and news-oriented material. (3 cr. hr.)
Frequency code A = offered every semester
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Identify and discuss key ethical and contemporary issues facing the media and sport.
- Inspect and discuss the nature of the broadcast media (radio, television and the internet) with respect to rights fees, contracts and the regulatory environment.
- Recognize and debate ethical dilemmas commonly encountered in media experiences.
- Identify, investigate and describe the range of career options in the field of media and public relations in the sport industry.
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