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Nov 30, 2024
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COM 371 - Advertising Survey of the practice of advertising with attention to history and government regulations. Analysis of advertising theories, issues, problems and effects. Prerequisite: COM 310 or COM 321. Fulfills: LASR. (3 cr. hr.)
Frequency code B = offered at least once per year
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Analyze the impact of advertising on society and culture.
- Describe the basic principles of advertising.
- Develop an advertising plan.
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