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Feb 01, 2025
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SPM 325 - Introduction to Sport Analytics Theory, development and application of analytics in the sport world. Analytics describe the extensive use of data, statistical and quantitative analysis, visualization, explanatory and predictive models, and fact-based management to drive decisions and actions. Prerequisites: CAP 100 or SPM 100. (3 cr. hr.)
Frequency code B = offered at least once per year
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Describe what data can and cannot do for a sport organization.
- Identify at least ten different measurement tools that can be used in the sport industry outside of traditional financial tools/models.
- Demonstrate how to find and analyze appropriate data.
- Identify common analytic terms in major professional sports.
- Recognize in written case studies what data means for strategic decision making in the sport industry.
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