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Feb 01, 2025
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SPM 430 - Applied Sport Media Management Theoretical and practical knowledge of the application of basic journalistic and communication principles and practices as used in sport information and sport media relations. Students will be involved with campus or area sport organizations in a defined applied sport media role, e.g., Dragon Chronicle, Neovox, SUNY Cortland athletics, that may include one of the following tracks: sport journalism, sport information and media relations, sport broadcasting or sport statistics. Prerequisite: SPM 330. (3 cr. hr.)
Frequency code B = offered at least once per year
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Identify various approaches to public/media relations activities.
- Identify and review information technology tools and software used commonly in a sport media relations or college sports information office.
- Apply the principles, concepts, theories, and tools of sport media management.
- Develop and articulate a personal/professional philosophy for sport media management.
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