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Feb 01, 2025
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SPM 277 - The Business of Motorsports An overview of the management strategies and business models utilized by the teams, facilities and sanctioning bodies of major professional motor sports. A special emphasis will be placed on the National Association for Stock Car Auto Racing (NASCAR). There will be significant in-depth and behind-the-scenes analysis of motor sports business from the brand loyalty of its fans to the complexities of team economics to national television contracts. (3 cr. hr.)
Frequency code O = offered occasionally
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Critique the marketing concepts, theories and tools of professional auto-racing.
- Examine the organizational, marketing and technological differences between the different auto-racing entities.
- Investigate the influence of factors such as socio-economic, gender, ethnicity, race and disability in sport participation and management.
- Articulate the principles of ethical behavior in the management of the league and teams.
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