Introduction to marketing system; marketing principles and practice; application of marketing techniques. Fulfills: LASR. (3 cr. hr.) Frequency code A = offered every semester
Student Learning Outcomes Upon successful completion of this course, students will be able to:
Define and describe the terms and procedures in a marketing strategy
Identify policies and procedures necessary to successful marketing campaigns
Evaluate marketing plans by competing industries and businesses
Identify the management skills necessary to become a successful marketer.
