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Dec 21, 2024
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SPM 630 - Sport Media Management An introduction to the structure, function, role and effects of the mass media within the sport industry. Prime consideration is given to the study of the principles and fundamentals involved in the practical applications of sport media relations, public relations and sports information. A survey of historic, economic, legal and technical aspects of sport broadcasting will also be conducted including an investigation of audience research, selection of events, networks and rights fees associated with sports events. Course requires the development and production of promotional, informational and news-oriented media material. (3 cr. hr.)
Frequency code S = offered in spring
Student Learning Outcomes
Upon successful completion of this course, students will be able to:
- Describe and discuss different information technologies used in the sports world.
- Use different information technologies found in the sports world.
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