2018-19 Undergraduate Catalog 
    
    Dec 13, 2019  
2018-19 Undergraduate Catalog [Archived Catalog]

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SPM 360 - Sport Marketing

Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship. Prerequisite: MGT 253. Fulfills: LASR. (3 cr. hr.)
Frequency code A = offered every semester



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