2018-19 Undergraduate Catalog 
    
    Apr 01, 2020  
2018-19 Undergraduate Catalog [Archived Catalog]

Add to Portfolio

COM 421 - Mass Media Advertising

Survey of advertising in media with attention to history and government regulations. Analysis of advertising theories, issues, problems and effects. Prerequisite: COM 301. Fulfills: LASR. (3 cr. hr.)
Frequency code B = offered at least once per year



Add to Portfolio