2018-19 Undergraduate Catalog 
    
    Jun 15, 2021  
2018-19 Undergraduate Catalog [Archived Catalog]

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COM 421 - Mass Media Advertising

Survey of advertising in media with attention to history and government regulations. Analysis of advertising theories, issues, problems and effects. Prerequisite: COM 301. Fulfills: LASR. (3 cr. hr.)
Frequency code B = offered at least once per year



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