2012-2013 Undergraduate Catalog 
    
    Aug 07, 2022  
2012-2013 Undergraduate Catalog [Archived Catalog]

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SPM 360 - Sport Marketing

(A) Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship. Prerequisite: MGT 253. Fulfills: LASR. (3 cr. hr.)

Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.



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