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SUNY Cortland    
 
    
 
  Sep 20, 2017
 
2017-18 Undergraduate Catalog

Communication Studies: Concentration in Public Relations and Advertising [PRAD]


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The communication studies  concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.

Career Potential

  • Public relations manager
  • Campaign manager
  • Advertising executive
  • Marketing director
  • Promotions manager

A. Required Courses


B. Choose at least one course from each group


Total Credit Hours Required for Graduation: 124


Example of the B.A. in Communication Studies over four years


The sample program listed is model for communication studies majors with or without a concentration. It does not reflect the expectations for all of the programs. Students should consult an advisor to obtain up-to-date program requirements and to formulate a degree plan.

First Year


Spring Total credit hours: 16-17


Foreign language 102
GE course
GE course

Second Year


Fall Total credit hours: 16


Foreign language 201
Elective
GE course
Participation course

Spring Total credit hours: 16


Foreign language 202
GE course
GE course
Elective
Participation course
and
COM 300-level elective for COM majors or

Third Year


Fall Total credit hours: 15


GE course

Spring Total credit hours: 16


GE course
LAS elective
LAS elective
Participation course
and
COM 300-level elective for COM majors or

Fourth Year


Fall Total credit hours: 15


Elective
Elective
Elective
Elective
Participation course
and
COM 300-level elective for COM majors or

Spring Total credit hours: 12


Internship or
Study abroad or
Learning Community involvement or elective

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