COM 421 - Mass Media Advertising

(B)Survey of advertising in broadcasting and print media with attention to history and government regulations. Analysis of advertising theories, issues, problems, effects.Prerequisite: COM 301.Fulfills Liberal Arts Requirement: LASR(3 cr. hr.)

Frequency Code Descriptor:
A = Every semester
B = At least once per year
C = At least once every two years
F = Fall
M = Summer
O = Occasionally
S = Spring
W = Winter