2012-2013 Undergraduate Catalog [Archived Catalog]
Sport Management Department
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Jordan Kobritz, chair
Professional Studies Building, Room 1114
(607) 753-4251
Fax: (607) 753-5795
Email: spmg@cortland.edu
www.cortland.edu/spmg/
School
Professional Studies
Faculty
Genevieve Birren, Mark Dodds, Ted Fay, Peter Han, Jordan Kobritz, Matthew Seyfried, Aaron Zipp, Sarah Zipp
Adjunct Faculty
For a listing of adjunct faculty see the Faculty and Administration section.
Majors Offered
Bachelor of Arts in Sport Management
Bachelor of Science in Sport Management
Minors Offered
Sport Management
Description
The Sport Management Program is based on a theory-to-practice model of learning which prepares students through course work, fieldwork and internships to be successful professionals in a wide range of career choices within the field. SUNY Cortland offers the oldest and largest sport management major at the undergraduate and graduate levels in the SUNY system of colleges and universities.
Professional preparation is enhanced by the development of concentrations and minors that allow some specialization. Additionally, students are engaged in over 100 hours of field experience prior to their required senior internship.
The program focuses on future trends such as information technology in sport, sport sales and marketing and international sport. Elective credit hours may also be used to enroll in a study abroad program.
Special Features
Study abroad in many countries including England, Germany and Australia.
Requirements
- Degree requirements listed in this catalog apply to the majors in the department.
- Liberal Arts Requirements:
B.A. degree – 90 credit hours
B.S. degree – 60 credit hours
Major
Minor
SPM 100 - Introduction to Computer Applications (A) Computing applications in various academic disciplines; topics include operating systems, word processing, spreadsheets, graphics, database, communications, the Internet, current topics and a brief introduction to computers and their impact on society. Sport management majors or permission of the department. Not open to those with credit for CAP 100. Also listed as CAP 100. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 129 - Special Topics in Sport Management (O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 149 - Event Practicum I (A) Introduction to game and event administration. Required minimum of 40 hours of on-site game administration, including assisting in the planning, organizing, and conducting of SUNY Cortland intercollegiate athletic events during a given semester. Required of all first year majors including transfer students. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 175 - Introduction to Sport Management (A) Introduction to the nature and range of careers in the sport industry. This course will detail the personal characteristics, professional practice, and special skills and qualifications necessary to position a student in the sport industry. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 201 - Introduction to Study Abroad in Sport Management (A) Prepares students for the challenges, realities and opportunities that they will face specific to their intended study abroad experience. This course includes how to successfully navigate unique culture, traditions and practices, including daily living, food, travel and common social practice. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 227 - Stadium and Arena Management (C) Devoted to teaching students how to supervise, market, finance, schedule and administer stadiums and arenas. Deals in areas of maintenance, daily operations and contracting of the building. (3 cr. hr.)
Frequency code C = offered at least once every two years
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 229 - Special Topics in Sport Management (O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 236 - Digital Video Analysis (A) An overview of the methods used and the software and hardware utilized to efficiently integrate digital video analysis into research, training, management and teaching strategies in fields such as coaching, athletic administration, exercise science, physical education and sport management. Prerequisite: CAP 100 or SPM 100 (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 238 - Sport Videography (O) A practical introduction to the professional creation of sports video material for sport teams, sport organizations and media presentation. Offers the theoretical knowledge of basic production along with the applicable skills to design and produce sports video material. Designed to teach students how to shoot and edit sport video using analog/linear equipment. (3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 240 - International Study Seminar in Sport Management (B) An intensive, introductory cross-cultural experience in the field of international sport management consisting of seminars and lectures. On-site visitations to international sport organizations and events that will take place primarily in locations outside the United States. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 247 - Introduction to Intercollegiate and Scholastic Sport (B) Basic history, organizational structure and contemporary issues in intercollegiate and school-based sport in the United States. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 249 - Event Practicum II (A) Game and event administration progressing to some supervisory duties. Minimum of 40 hours of on-site game administration involving SUNY Cortland intercollegiate athletic events. Hours can be accumulated over the course of fall, spring, or summer terms. Required of all second-year majors, including transfer students. Prerequisite: SPM 149. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 255 - Sport Event Management (F) Overview of all elements involved in sport event management. Key component of course is the planning, organizing, marketing and conducting of a sport event on campus during the semester. (3 cr. hr.)
Frequency code F = offered in fall
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 275 - Foundations of Sport Management (A) Basic historical understanding of the various dimensions of the sport industry in the United States and throughout the world, including important icons and critical events. Students will examine the modern evolution of the business of sport into a complex, multi-billion dollar service and product industry encompassing many different organizational structures. Prerequisite: SPM 175. Fulfills: LASR. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 277 - The Business of Motorsports (B) An overview of the management strategies and business models utilized by the teams, facilities and sanctioning bodies of major professional motor sports. A special emphasis will be placed on the National Association for Stock Car Auto Racing (NASCAR). There will be significant in-depth and behind-the-scenes analysis of motor sports business from the brand loyalty of its fans to the complexities of team economics to national television contracts. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 279 - The Business of Professional Football (O) An overview of the management strategies and business models utilized by the teams, league and partners of professional football. There will be significant analysis of the legal, marketing and broadcasting influence on the league. (3 cr. hr.)
Frequency code O = offered occassionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 285 - Ticket Operations in Sport (B) This course will introduce students to the discipline of ticket operations by exposing students to policy development, ticket distribution, customer service, problem solving, ticketing technology, ticketing software, will call, seat improvements, seat relocation, ticket transfers and the basic ticket sales process. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 287 - Fantasy Sports and Sport Video Gaming (B) An interactive look at how the billion-dollar fantasy sports and sport video gaming industries are revolutionizing the way sport is presented in a digital medium for profit, strategy and fun. Students will actively test, compare and evaluate sport gaming products over the course of the semester. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 301 - Cross-Cultural Perspectives Abroad in Sport Management (A) Examination of student's participation in an international sport management study abroad experience. Comparative study and writings focus on cultural norms and practices of the nation of placement. Prerequisite: SPM 201. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 311 - Legal Issues in Physical Education and Sport (B) Study of legal issues affecting management of sport programs. Focus is on liability as it affects teachers, coaches, administrators and sport management personnel. Prerequisite: Junior status or consent of instructor. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 320 - Sport Entrepreneurship (C) A detailed analysis of the management and marketing of sporting goods companies and sport retail businesses including e-commerce in sport-related enterprises. Students will study trends, display, target marketing, marketing demographics, customer service, and the basic functions of selling and managing a retail business operation. Purchasing, inventory control, cost and price analysis, supplier relationships, offshore procurement, and quality and ethical considerations will be examined. (3 cr. hr.)
Frequency code C = offered at least once every two years
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 329 - Special Topics in Sport Management (O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 330 - Sport Media Management (A) Introduction to the structure, function, role and effects of the mass media in the sport industry. Study of principles and fundamentals through application of approaches to sport information and media relations. Includes the development and production of promotional, informational and news-oriented material. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 335 - Information Technology in Sport (A) A comprehensive investigation of the current applications of information and communication technology and database management utilized in sport organizations within the intercollegiate, professional and international segments of the sport industry. Students will use common database, spreadsheet and proprietary software used within the industry to analyze and solve management problems. Prerequisite: CAP 100. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 336 - Advanced Digital Video Analysis (A) Applied strategies for the filming, capture, analysis and distribution of digital video related to a student's discipline. Advanced use of digital video analysis software and hardware will involve a course-long project in the student's field of study. Leads to Level I certification in a digital video analysis software system. Prerequisite: SPM 236. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 338 - Advanced Sport Videography (B) Advanced practical experience introducing students to non-linear editing using the premiere digital editing equipment required to edit audio and video clips into sports highlights and packages geared towards sport organizations. A “hands-on” experience that will give students the opportunity to shoot, capture and edit sports video material. Prerequisite: SPM 238. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 349 - Sport Management Practicum (A) Opportunity for students to be involved in an applied working environment related to their specific career interests in sport management. Students must present detailed outline of proposed practicum including learning objectives and outcomes to a faculty sponsor. Can be used as an internship type placement with an off-campus sport organization or under the auspices of a SUNY Cortland athletic staff or sport management faculty member. Prerequisites: SPM 275 and consent of department. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 355 - Sport Tourism and Mega-Events (O) Study of participatory sport tourism and mega-event-based tourism from local to international levels. Examines relationship between the industries of sports and tourism, including economic impact, marketing, financial aspects of mega-events, motives for people to travel and host large sporting events that lead to an industry focused on sports attractions, events and experiences for tourists. (3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 360 - Sport Marketing (A) Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship. Prerequisite: MGT 253. Fulfills: LASR. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 370 - Pre-Internship Seminar in Sport Management (A) Development and analysis of internship and career goals including an exploration of characteristics of the profession in relation to personal and professional goals. Emphasis on development of a professional portfolio. Professional ethics and etiquette will be explored. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 373 - Sport Law and Organization (A) Examination of the legal environment in which professional and amateur sports presently operate. Included will be aspects of contract law, labor law, constitutional law and antitrust law as they apply to the sport industry. Prerequisites: SPM 275 and MGT 250. Fulfills: LASR. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 401 - Seminar: Reflections Abroad in Sport Management (A) Reflections of cross-cultural study abroad experiences in international sport management. Students will participate in a series of discussion groups, serve as teaching assistants in SPM 201, and prepare and deliver a series of presentations to sport management courses and special events as recruiting assistants for the study abroad program in sport management. Prerequisite: SPM 301 and consent of department. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 410 - Ethics in Sport (S) Examination of selected ethical and moral issues current in the conduct of American sport such as the ethics of competition, equality and excellence, and the place of athletics in education. Also listed as EXS 410. Fulfills: LASR; PRES. (3 cr. hr.)
Frequency code S = offered in spring
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 429 - Special Topics in Sport Management (O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 430 - Applied Sport Media Management (A) Theoretical and practical knowledge of the application of basic journalistic and communication principles and practices as used in sport information and sport media relations. Students will be involved with campus or area sport organizations in a defined applied sport media role, e.g., Dragon Chronicle, Neovox, SUNY Cortland athletics, that may include one of the following tracks: sport journalism, sport information and media relations, sport broadcasting or sport statistics. Prerequisite: SPM 330. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 435 - Applied Information Technology in Sport (A) Theoretical and practical knowledge of the application of sport-specific information technology involving digital video, databases, Web design and graphic design. Students will be trained to use proprietary industry software as provided to the Sport Media and Technology Learning Center. This course leads to certification in various industry-related software packages that may include one of the following tracks: Web and graphic design, digital video editing and analysis, video display systems, ticketing operations. Prerequisite: SPM 335. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 436 - Applied Digital Video Analysis (A) Applied field research using a digital video analysis system. Students will pro-actively film, capture, analyze and distribute discipline-specific digital video and create a case-study presentation to be given at the end of the course. Prerequisite: SPM 336. (1 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 438 - Applied Sport Videography (B) A pragmatic approach to sports production. Students will shoot, capture and edit athletic events using both analog and digital equipment. They will be exposed to real-life situations as they produce quality sports video products using events on campus as their subjects. Prerequisite: SPM 338. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 440 - International Sport Enterprise (B) Focus on the globalization of sport with an emphasis on the organization, governance and management of international sport, including the Olympic and Paralympic Games and FIFA World Cup. Comprehensive investigation of the structural and cultural environments that multi-national organizations and corporations must consider in conducting business in foreign markets. Major semester-long project includes the development of a bid document proposal to host a major international sport. Fulfills: LASR. (3 cr. hr.)
Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 444 - Laboratory Assistant in Sport Management (O) Student may assist with the lab portion of one of several sport management theory classes. Responsibilities may include attending and assisting with a lab section, holding office hours, assisting with collecting research data and/or completing other tasks as assigned by the instructor. Students will enhance their knowledge and understanding of the concepts covered in the associated theory course, learn additional laboratory techniques as well as gain valuable leadership experience. Consent of department. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 450 - Disability and Sport (O) Examination of the critical contemporary issues associated with the organization, governance and management of sport for people with disabilities. Emphasis will be placed on the historical, sociological and cultural contexts, as well as the practical environments in which sport opportunities for athletes with disabilities have evolved. Particular emphasis will be placed on a service-learning component designed to provide students with a “working understanding” of the core issues facing sport managers and sport scientists working with athletes with disabilities. Not open to freshmen or sophomores. Also listed as EXS 450. (3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 452 - Sport Business, Finance and Politics (A) Focus on business topics as they relate to the fiscal and budgetary control of public and private sport organizations, leagues and facilities. The course includes examination of case studies capturing the nexus of business, politics and sport. Prerequisite: ECO 111 and SPM 275 and (ECO 221 or MAT 201 or PSY 201 or COM 230 or EXS 201). Not open to students with credit for ECO 366. (3 cr. hr. )
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 455 - Applied Sport Event Management (A) An experiential sport event management class involving the application of principles, best practices and prevailing theories of sport event management. The students will be directly involved in the strategic planning, organizing and implementation of a sporting event. Semester long project required. Prerequisite: SPM 255 (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 460 - Applied Sport Sales and Marketing (A) An applied sport promotion class involving the application of promotional theory, event planning and management, public relations, sponsorship proposal writing and the sales and solicitation of sponsorships to an existing sports event, sport organization or team. Semester-long project required. Prerequisite: SPM 360. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 466 - Strategic Management of Sport Organizations (A) Investigates the skills and knowledge applicable to the process of planning for an organization’s future, including a focus on contemporary issues. Key elements of policy development and strategic planning will be considered including the roles of mid- and top-level managers, strategy formulation, ethical and environmental analysis, and strategy implementation. Senior status. Prerequisite: SPM 275. Fulfills: LASR; PRES. (3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 470 - Internship in Sport Management (A) Fourteen weeks of supervised full-time internship experience in either the profit or nonprofit sector of sport management. Students will be placed in a sport organization within a defined sport industry segment relative to their career goals and interests. Prerequisites: SPM 149 and SPM 249; SPM 275, SPM 370, senior status, consent of department, cumulative grade point average of at least 2.5 in the major and a 2.25 overall grade point average. (9-15 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 499 - Special Study in Sport Management (A) Independent study/research on selected topics. Topics may include in-depth study of a particular subject area. Student will work with faculty member whose own special interests and expertise coincide most closely with chosen topic. Students must follow suggested guidelines available in department chair's office. Consent of department. (1-3 cr. hr.)
Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.
SPM 529 - Special Topics in Sport Management (O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.)
Frequency code O = offered occasionally
Additional frequency code descriptions can be found in the Terminology Guide.
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